Researching 3 jobs in media
Job title: TV presenter
Skills needed for this job:
-Excellent communication
-Confidence
-Charisma
-Interviewing skills
-Ability to connect with audience
Qualifications need for this job:
-Degree in journalism/broadcasting
-A strong showreel of previous work
How much you can earn in this job:
-Entry level £18.000-£25.000
-Experienced £30.000-£75.000
-Top presenter £1000.000+
Job title: Events manager
Skills needed for this job:
-Organization
-Budgeting
-Problem solving
-Leadership
Qualifications need for this job:
-Degree in event management/marketing
-Experience in event planning
-Certifications like Certified Meeting Professional
How much you can earn in this job:
-Entry level £20.000-£28.000
-Experienced £30.000-£50.000+
-Senior/corporate £60.000+
Job title: Web content manager
Skills needed for this job:
-Writing and editing
-SEO knowledge
-Analytics
Qualifications need for this job:
-Degree in marketing/journalism
-Experience in content creation and management
-Portfolio of published work
How much you can earn in this job:
-Entry level £22.00-£30.000
-Experienced £35.000-£55.000
-Senior/management £60.000+
Audience profile
An audience profile is a snapshot of one imagined, ideal customer you want to reach with a specific marketing or ad campaign. It’s not a broad group—it’s one fictional person who represents the audience you want to take action.
It’s also different from a target market or a buyer person.
Creating an audience profile helps you reach the right people, at the right time, through the right channels. It leads to more relevant campaigns, stronger connections, and better customer loyalty.
Examples of what an audience profile can include:
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Social media habits: what platforms they use, how they interact, and what influences their buying decisions
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Device usage: which devices they use most and where your efforts should focus
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Media consumption: how much time they spend on different channels and formats
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