Unit 9

Visual elements of identities

(08/09/2025)

Today in the lesson I have learnt about visual identity related to campaigns, like the colour they

use, typography , font , etc.

The elements of the campaign include the logo, imagery( illustrations, photography )

and other graphic elements like patterns, textures.

The logo is a key part of building brand recognition

The colour palette gives specific emotions. The green peace revolves around the colour

green, which naturally makes you think of nature and recycling. The handwritten font gives a

vibe of originality.

Using an identity in campaigning is a powerful strategy because it allows campaigns to 

connect with voters on a deep level.

This is an example of KFC campaign , they mostly use the colour red and black, and weird

slogans.

 

Blender app 

(09/09/2025)

Today we experimented with blender. For me it's a bit overwhelming but not horrible. I've used edit mode to create the branches , and to add shapes I used shift A and press mesh. Also , I tried to play a bit and I rotate and scale the shapes (shift R, shift S).

It was fun and I am happy that I got the chance to try this. Maybe if I practice enough I will start getting used to it. 

Promoting a social campaign

(10/09/2025)

A social campaign is basically an organised effort to achieve a specific goal.It uses different communication channels and events to raise awareness, change attitudes or influence behaviours related to a particular special issue. You are selling and idea or a cause that benefits society.

Useful advertising techniques 

-Be consistent 

-Create slogans

-Use visuals

-Appeal to emotions 

Shot sizes and angles

I wasn't here when this was done but I know this for a long time. 

First shot is 'over the shoulder' (focusing on the other person)

Second shot is ' wide shot' (long distance).

Fundamentals of editing

Kuleshov effect

Imagine you're watching a movie. The director shows a close-up of an actor's face—totally neutral, no expression. Then, they cut to a shot of a steaming bowl of soup. When viewers see the actor's face again, they think he looks hungry. But here's the catch: the actor's face was the same the whole time. It's the context that changes how we see it. The Kuleshov effect shows how powerful editing can be in movies. By placing different shots together, filmmakers can mess with our emotions and make us feel things that aren't even there. It's all about how our brains make connections and fill in the blanks.

Constructivists

Constructivism is basically a way of looking at how people learn and understand things. It's used in education and research, especially when folks are trying to understand how people make sense of the world. It's had a big impact on how we think about learning and teaching.

Shepard Fairey - is an American street artist and graphic designer best known for the OBEY art campaign and the “Hope” poster of Barack Obama. His work mixes punk, skate culture, and political messages, often using bold colours and propaganda-style graphics. He started by making stickers and street art in the ’90s and grew into one of today’s most recognizable contemporary artists.

This artwork mixes weapons and roses, which immediately creates a kind of emotional clash. You’ve got three raised rifles, each with a rose growing out of the barrel, all set against a bold red background with radiating lines. It looks intentionally dramatic and propaganda-like.

What it represents often depends on how you read that contrast:

• Guns + roses can suggest the idea of turning violence into beauty, or the hope that peace can grow out of conflict.

• It could also be commenting on how revolutions often come with both idealism and force—beauty growing from struggle.

• The rays in the background add that iconic, almost heroic tone, like it's celebrating the tension between power and peace.

What it feels like is this mix of intensity and idealism. The red is loud, the imagery is forceful, but the roses soften it just enough to make you stop and think rather than just react. It’s the kind of image that feels both aggressive and hopeful at the same time

Aleksei Gan

This image is a bold, geometric cover design with sharp angles and heavy block lettering. The Russian text spells out “Конструктивизм” (Constructivism) and the name Aleksei Gan. The orange-and-black palette and the clean, almost mechanical layout give it that unmistakable early-Soviet Constructivist feeling—direct, utilitarian, and loud in its simplicity. It feels energetic, like it’s trying to grab you by the collar and tell you that art should do something, not just sit there.

Aleksei Gan (often spelled Alexei Gan) was one of the earliest and most outspoken theorists of Russian Constructivism. He helped define the movement in the 1920s, arguing that art should serve social purpose and modern life through design, photography, architecture, and clear communication—not decoration. His 1922 book Constructivism (which this image is closely tied to) is one of the foundational texts of the movement.